SV
Sabrina Viot

Digital Marketing
& Behavioural Science

Performance data tells you what's broken.
Behavioural science tells you how to fix it.

About me Read the research
Sabrina Viot
About

The thread has always been behaviour.

It started in a restaurant kitchen in France. At 12, I was already watching customers, reading the room, figuring out what made people stay or leave. I did not know it then, but that was the beginning of a career built on one obsession: understanding why people do what they do.

From there I found my way into the early days of e-commerce, before moving through customer success and back into marketing, where I spent years consulting independently across clients in EMEA and APAC, helping businesses build smarter acquisition systems and grow in ways that actually made sense.

I have always learned aggressively. Not just on the job, but everywhere I could find sharp thinking.

Russell Brunson's stages, Ryan Deiss bootcamps, Julie Stoian's programmes, Philip Kotler's frameworks, certifications across Meta and HubSpot, live sessions with the best practitioners I could access. If someone was doing interesting work in marketing, I wanted to understand how and why.

That curiosity eventually became a question I could not answer from experience alone. So in 2023 I went back to university, studying entirely in my second language. Postgraduate Diploma from TU Dublin, Distinction, top of class. MSc in Business and Marketing, First Class Honours. The research that came out of it got published. The questions it raised are still very much open.

Behavioural science Growth strategy Conversion analysis AI personalisation Performance analytics B2B SaaS
View Resume See My Work
Research

Published work

Published SSRN, 2026
Methodology Gioia, Qualitative
Participants 11 B2B SaaS professionals

The Missing Piece: How Behavioural Integration Unlocks AI Personalisation in B2B SaaS

What happens when AI-driven personalisation underdelivers? Often, the missing piece is not the technology. It is the absence of behavioural understanding underneath it. This research explores that gap with 11 B2B SaaS practitioners and proposes a framework for closing it.

Read on SSRN
Sabrina Viot holding her Irish Enterprise Award 2022
Recognition

Industry awards

  • 2025
    Leading Digital Marketing Consultant of the Year
    Global Excellence Awards, Acquisition International
  • 2024
    Digital Marketing Consultant of the Year
    Republic of Ireland Prestige Awards
  • 2023
    Best Digital Strategy & Marketing Automation Expert
    Irish Enterprise Awards, EU Business News
  • 2022
    Best Marketing Automation Expert
    Irish Enterprise Awards, EU Business News
Connect

Let's be in touch

Find me on LinkedIn.

LinkedIn